Key Message: Montana is one of the few landscapes left in the US that is mostly untouched by humans, and therefore maintains it’s grandeur. 

Strategy:  Use simple graphics and imagery to demonstrate the appeal of moving to Montana.

Tactic 1: Print and OOH

Tactic 2: Social
Simple graphics for statistics and facts that make Montana a compelling destination.

art direction and copy: Isaac Grothe, William Harris, Rachel Gaede


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