Montana

2020
Print, OOH, Social
Strategy: 
︎︎︎ Use simple but effective design and imagery to demonstrate the unsung grandeur of Montana, one of few states in the US that is “Still Wild”.


My role:
︎︎︎I partnered with two other art directors to ideate the concept for this campaign.
︎︎︎ Once we came up with the strategy and voice, my biggest role was to determine the best design aesthetic for the concept.







art direction and design: Isaac Grothe art direction and copy: William Harris, Rachel Gaede

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