Nike ACG
Key Message: Nike ACG’s clothing is based not only in outdoor sport, but also with an inclination toward art inspired by nature.
Strategy: Use the work of Andy Goldsworthy as a reference point for a new collection, encouraging audience to explore the creative potential of the natural elements.
Strategy: Use the work of Andy Goldsworthy as a reference point for a new collection, encouraging audience to explore the creative potential of the natural elements.
Social
Web
| art direction, design, copy: Isaac Grothe |