︎ Young Ones Bronze Award ‘20.
Key Message: Pro Vans shoes have a unique durability that make them the essential gear for serious skaters. 

Strategy: By positioning the Vans Pro shoes as the stunt double of the classic Vans, skaters become more aware of the benefits of the upgraded shoe. 

Tactic 1: Print/OOH

Tactic 2: AR greenscreen hotspots
A color-senstive instagram filter turns tricks into stunts.

Tactic 3: 3D decals
Placed strategically for camera-ready stunts.

Tactic 4: Interactive bus stop screens
Using split screen, pre-recorded visuals, and an external camera, people are invited to be the face of the stunt.

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