Western Digital

Key Message: Western Digital can solve the anxiety of a cluttered and unpredictable digital space by providing storage on a dependable hard drive.

Strategy: Intersect the anxiety of young busy professionals with light-hearted reminders that Western Digital can help them keep their file storage in check.

Tactic 1: OOH



Tactic 2: Gamification
Western Digital creates a messaging game in which players attempt to save all files before their computer crashes.




art direction and copy: Isaac Grothe and Joelle Benigno

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