Western Digital


2020
OOH, Gamification
Strategy:
︎︎︎ Intersect the anxiety of young busy professionals with light-hearted reminders that Western Digital can help them keep their file storage in check.

My role:
︎︎︎I partnered with an art director on this project, and we worked together to create a compelling advertising solution that would support the Western Digital brand.




Gamification
Western Digital creates a messaging game in which players attempt to save all files before their computer crashes.




art direction, design: Isaac Grothe art direction, copy: Joelle Benigno

︎︎︎

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