Base Drop 1 — Isaac Grothe

Base Merch Drop 01
Merch Design

Drop 01 launched Base’s new in-house merch store with a custom digital watch—designed as both a functional object and a brand artifact. All purchases were transacted in USDC on Base. The drop sold out within minutes of launch, validating both the product and the end-to-end onchain commerce model.

Client: Coinbase/Base
CD: Nino Galluzzo
ACD: Manoil Tzonev
Photography: Corey Olsen
Designer: Isaac Grothe
Creative Technologist: Ryan Scheuer