Herman Miller
Three Two One
Office Hours
Colin King
Casa Bosques
Subject to Change
Replica
James Newton Howard
BaseCamp
Base Drop 1
Base Merch Store
Base Batches
Jason Miller
Seed
NYC
isaacgrothe1@gmail
Event Identity
BaseCamp is an annual gathering for creators, builders, and community leaders working together to explore a new global economy. BaseCamp 2025’s identity is inspired by cairns—rock stacks that guide hikers along a path. The system uses bold, stackable forms across typography, wayfinding, and merch—marking BaseCamp as a point of collective progress.
Client: Coinbase/Base
Creative Director: Nino Galluzzo
ACD: Oli Charland
Designer: Isaac Grothe
Motion Designer: Eusung Do
Creative Technologist: Ryan Scheuer