Audio-Technica
Key message: The future of music listening is– and always has been– spinning on a turntable.
Strategy: By presenting vinyl in the context of popular Y2K futurist aesthetics, this campaign will market the turntable to a younger generation of vinyl enthusiasts.
Strategy: By presenting vinyl in the context of popular Y2K futurist aesthetics, this campaign will market the turntable to a younger generation of vinyl enthusiasts.
Tactic 1: Print/OOH
Tactic 2: Social
BTS
art direction, design: Isaac Grothe copy: Isaac Grothe and Deckard Finley photography: Chris Gibbs assistant set design: Daphne Colson talent: Ynessa Rhodes
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