Key message: The future of music listening is– and always has been– spinning on a turntable. 
Strategy: By presenting vinyl in the context of popular Y2K futurist aesthetics, this campaign will market the turntable to a younger generation of vinyl enthusiasts.

Tactic 1: Print/OOH

Tactic 2: Social


art direction, design: Isaac Grothe copy: Isaac Grothe and Deckard Finley photography: Chris Gibbs assistant set design: Daphne Colson talent: Ynessa Rhodes


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