Audio-Technica
2021
Print, OOH, Social
Print, OOH, Social
Strategy:
︎︎︎ By presenting vinyl in the context of Y2K futurism, this campaign will market audio-technia to a new generation of vinyl enthusiasts.
My role:
︎︎︎ As art director on the project, I presented the concept to a photographer and set designer, and we coordinated and executed the photoshoot.︎︎︎As the designer on the project, I used the photo assets to create final compositions to present to the client.
︎︎︎ By presenting vinyl in the context of Y2K futurism, this campaign will market audio-technia to a new generation of vinyl enthusiasts.
My role:
︎︎︎ As art director on the project, I presented the concept to a photographer and set designer, and we coordinated and executed the photoshoot.︎︎︎As the designer on the project, I used the photo assets to create final compositions to present to the client.
art direction, design, copy: Isaac Grothe photography: Chris Gibbs assistant set design: Daphne Colson talent: Ynessa Rhodes